Wempe Customer Services Booklet
At the beginning of 2020, I had the opportunity to design an exclusive customer services booklet for Wempe. The idea was simple yet ambitious: create a piece that customers would receive alongside their purchase, one that felt just as refined and enduring as the jewelry and timepieces it accompanied.
The process began with Pantone-selected colors and tactile textures on the cover, setting the tone for what was inside — a design that radiated exclusivity and care. Every page was crafted to highlight Wempe’s history of customer service and dedication to detail, weaving together heritage and modern refinement.
Early in the booklet, one sentence captures the spirit of the project, a guiding principle from Gerhard D. Wempe himself:
My aim shall be to provide our valued customers with the best products, and the mostcourteous treatment.
That quote became the backbone of the design approach: elegant, timeless, and deeply personal, ensuring the booklet felt like more than information — it became part of the Wempe experience.
